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The Product Supervisor’s Desk Reference

The Product Manager's Desk Reference

THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to:  bit.ly/PMDR2
If you happen to liked the primary version of The Product Supervisor’s Desk Reference – You may need to get a replica of the 2nd version.  The Product Supervisor’s Desk Reference 2nd Version drastically expands on the physique of information, with new instruments, graphics, and emphasis on areas that embody:

  • The position of the product supervisor and the way she or he engages cross-functionally
  • How the complexity of worldwide groups may be made simpler
  • An up to date Product Administration Life Cycle Mannequin that features “discovery and innovation”
  • Expanded concentrate on product design and definition, together with using prototypes and early designs to interact clients and to get to market sooner!
  • Improved strategies that can assist you garner market insights and affect technique
  • Amplified concentrate on managing the enterprise and monetary efficiency of your merchandise
  • Use of storytelling to achieve help and lead groups
  • New profession growth instruments

The Product Supervisor’s Desk Reference is excellent in overlaying the breadth of the duties and thought processes concerned in product and innovation administration.”
-George Castellion, SSC Associates
“Each product supervisor will drastically profit from having this reference handbook of their workplace as they dwell by means of the thrilling twists and turns of product administration.”
-David Anderson, Managing Director, B2B Channels, United Airways
“A wonderful software for freshmen and consultants alike. Steven Haines’s sensible expertise and information shine by means of at each step.”
-David Rosshirt, Director of Product Administration, First Information Worldwide
“Any more, this ebook will stand as an vital reference level for all product administration groups.”
-Mark Elliott, Vice President Product Administration, Smiths Detection
The Product Supervisor’s Desk Reference is the ebook all product managers have been ready for. It’s concise, to the purpose, and complete.”
-Jeff Anderson, Senior Vice President Product Administration, Franklin Covey
“Steven Haines covers this multifaceted matter in a systemic method that makes the ebook simple to navigate. His groundbreaking proposal that Product Administration turn into a proper disciple is an correct reflection of the acute want for these expertise within the enterprise group.”
-Dan O’Day, Senior Director Product Administration, Thomson Reuters
In regards to the Guide
Whether or not a enterprise sells tangible items or companies, product administration holds a crucial place within the group’s pursuit of earnings. As a result of conventional departmental roles frequently evolve, and since the enterprise local weather is so aggressive, the job of product supervisor has turn into exceedingly critical–yet it stays very advanced. The Product Supervisor’s Desk Reference is the primary ebook to put down a complete physique of information for this crucial operate, and it’s the solely ebook that may successfully information product managers in order that they’ll set up and construct a profitable profession in product administration.
Right here, product administration professional and practitioner Steven Haines clearly illustrates your entire product life cycle, from starting to finish. This excellent work is full of an array of greatest practices and useful hints that are crucial to the environment friendly administration of merchandise.
The Product Supervisor’s Desk Reference is punctuated with helpful diagrams, tables, and templates and can assist you to:

  • Create a grasp plan of report in your product
  • Formulate actionable methods
  • Incorporate market information into vital selections
  • Set the stage for creating revolutionary merchandise
  • Optimize current merchandise and product portfolios
  • Apply monetary strategies to handle product profitability

The Product Supervisor’s Desk Reference embodies every little thing “Product Administration.” It’s a complete, versatile, must-have useful resource for anybody who works in any firm, in any business, who seeks to efficiently and profitably market and handle services.

Value: $ 48.09

The Product Supervisor’s Desk Reference
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3 thoughts on “The Product Supervisor’s Desk Reference

  • May 11, 2018 at 2:04 am
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    9 of 9 people found the following review helpful
    5.0 out of 5 stars
    The Best Product Management Book I Have, Hands Down, May 14, 2010
    By 
    Danielle Vincent (Los Angeles) –

    Verified Purchase(What’s this?)
    This review is from: The Product Manager’s Desk Reference (Hardcover)
    Really, the title says it all. This is the most valuable product management book I’ve bought. It’s so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can’t afford not to get this book. My copy is filled with copious notes, underlines, highlights, and is dog-eared on many sections. I have recommended this book to my whole team. And no, I don’t know the author. This is completely based on my own experience using this reference as a Sr. Product Manager for a major entertainment company.
  • May 11, 2018 at 3:03 am
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    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Product or Service Professionals – This is a MUST READ!, January 11, 2015
    By 

    Verified Purchase(What’s this?)
    This review is from: The Product Manager’s Desk Reference (Hardcover)
    This comprehensive desk reference is mandatory reading for my global team. We have taken the concepts and applied them in developing a global service business focusing on the consumer and our service value proposition. I would recommend this desk reference to all product management and marketing professionals as a “first read” before they begin any work on their products or services. Knowing why they are doing what they are suppose to be doing is critically important to the success of their business. it has been my experience as a business leader after having invested in reading it cover to cover. Well done Steven!
  • May 11, 2018 at 3:08 am
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    6 of 6 people found the following review helpful
    5.0 out of 5 stars
    Definitive Practical Guide to Product Management, June 24, 2010
    By 
    Ernie Harris (St Petersburg, FL) –

    Verified Purchase(What’s this?)
    This review is from: The Product Manager’s Desk Reference (Hardcover)
    There is a world of literature and guidance in the domain of New Product Development and to a lesser degree existing Product Management. As a practitioner for more than 10 years, I, like most of my peers was not born a product manager but rather evolved into the role.

    If I could have had The Product Manager’s Desk Reference 10 years ago, I would have been able to avoid years of discovering what it is I was supposed to be doing! Even for someone like myself who has practiced as a Product Manager for some time, this book is just what it’s title states, a great Desk Reference. I would highly recommend it to anyone who is looking for a comprehensive description of the role and an ACTIONABLE set of processes and templates.

    Ernie Harris, President – Tampa Bay PDMA […].

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