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Portfolio Administration For New Merchandise: Second Version

Portfolio Management For New Products: Second Edition

  • Primary Books AZ

Product Innovators win in the long term by optimizing their R&D investments with a brand new product technique, choosing the fitting new product initiatives and attaining a really perfect stability of initiatives. Portfolio Administration for New Merchandise helps you perceive how profitable firms handle their R&D portfolios. Discover ways to steer your organization’s R&D funding to realize the next return.

This floor breaking e-book is the results of years of pioneering analysis by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is filled with sensible examples from actual firms mixed with the authors’ evaluation of the varied approaches. It illustrates the delicate however vital variations between the standard strategies of portfolio administration for investments and initiatives versus the brand new approaches for the complicated world of recent merchandise.

The Full Information to New Product Portfolio Administration – Strategic, Operational and Tactical

  • Discover ways to maximize the worth of your portfolio of recent merchandise
  • Uncover the influence efficient portfolio administration has on new product efficiency
  • Discover ways to stability a portfolio and align it along with your new product technique
  • Uncover the way to implement a world-class portfolio administration course of
  • Profit from the quite a few examples and samples of actual firm valuation fashions, charts and metrics.

Key Matters:

  • Why portfolio administration is crucial to product innovation success
  • The most important challenges related to portfolio administration
  • Necessities for efficient portfolio administration
  • What high performing firms do to drive increased worth portfolios
  • Strategic, operational and tactical strategies for managing your portfolio
  • The important hyperlink between the portfolio and companies technique
  • Valuation and scoring strategies, finest observe charts and choice guides
  • Strategic allocation of sources
  • Making portfolio administration work to your group.

Value: $ 18.99

Portfolio Administration For New Merchandise: Second Version
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3 thoughts on “Portfolio Administration For New Merchandise: Second Version

  • May 10, 2018 at 6:33 am
    6 of 6 people found the following review helpful
    4.0 out of 5 stars
    Nice overview on Portfolio Management, August 10, 2008
    Bas Vodde (Singapore) –

    Verified Purchase(What’s this?)
    This review is from: Portfolio Management For New Products: Second Edition (Hardcover)
    I was skeptical about Portfolio Management for New Products, as I’ve not been a big fan of Coopers writing, but this book did surprise me and I have learned from it.

    I’d say that the book consists of four different parts. The first two chapters are the introduction chapter where the authors go over their research on portfolio management and try to convince the reader that portfolio management is a really good idea. In the second chapter they define the three goals for portfolio management: maximizing value, link to strategy and balancing the portfolio.

    The next three chapters three looks at different portfolio management techniques for the three different goals. Chapter three looks at the value side and draws some rather interesting conclusions. I liked the examples of how different companies work. The fourth chapter looks at the balancing part and spends most of its time on the bubble diagrams and how/why to make them. The fifth chapter then covers the link with strategy and how to make sure the products in your portfolio are aligned with the companies strategic goals. The sixth chapter was almost a summary of the previous three and looks at how to combine them and which methods are best.

    Chapter 7 and 8 seems kind-of “in between chapters”. Seven covers some of the challenges related to portfolio management and chapter Eight covers data integrity. Some points made related to the reliability of the data are good and valid, though the recommendations for increasing data validity were weak.

    The last part talked about the actual portfolio management process. First it looks at the high level, the strategy level and how to make the decisions there. Next it looks on the business unit specific level and especially talks about the relationship between portfolio management and a stage-gate process. The last chapter of the book is the “change” chapter which gives hints about how to implement portfolio management in your organization.

    The book surprised me, though I had low expectations, so it might have been easy. It was thorough on techniques and gave lots of case examples. It discussed several advantages and disadvantages, which I enjoyed.

    Though! I do think there were also some serious problems with this book. First of all, its way too big. It repeats and repeats and requires too much words. The whole book could be 1/3rd of the current size and then it would still cover all the topics. I hate this since I rather read a tense 100 page book than a fluffy 350 page book. Next, I was extremely annoyed by the authors self-promotion for their services and their products. At times, I felt I was reading a Cooper marketing brochure instead of a book on portfolio management.

    But, by far, the biggest problem is that I felt the books was very traditional. It talks about command-control hierarchical way of working in an organization. It makes lots of assumptions about the role of senior management, the role of strategy and budgeting. I know, this is a fact of life in most organizations, but still… some more insight in modern organizations would have been nice.

    Overall… I enjoyed the book. I was thinking about a rating between three and four stars. It’s definitively not a five-star book due to the mentioned drawbacks. I decided to go for four because, at this moment, I do not know a better book on this subject. Recommended to read for those who do not mind about the mentioned drawbacks.

  • May 10, 2018 at 6:35 am
    4.0 out of 5 stars
    It was the bible on portfolio management (and Cooper the …, January 8, 2015

    Verified Purchase(What’s this?)
    This review is from: Portfolio Management For New Products: Second Edition (Hardcover)
    It was the bible on portfolio management (and Cooper the guru) when I read it to help guide my revamp of my company’s portfolio management process. But I also reached out to fellow industry practitioners to get their input on what works and is practical. As well, I met with my senior management to get their views on what was working, not working, and what they wanted to gain from the PM process.
  • May 10, 2018 at 7:01 am
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Excellent reference, even with the hand-waving, June 15, 2008
    Don V (Seattle, Wa USA) –

    Verified Purchase(What’s this?)
    This review is from: Portfolio Management For New Products: Second Edition (Hardcover)
    I find Robert Cooper to be a bit grandiose in all of his publications in his conclusions from various studies (including his own) and thus you have to take them with a grain of salt. However, this book is very good in showing lots of different ways of approaching the problem of portfolio management. You can be assured that the right answer is different for every company, so read how others have done it and decide which version or hybrid may be right for you.

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